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Research papers

When insights from pain and adversity can lead to positive transformation

In this paper, we will explore the application of the framework of post-traumatic growth, to develop insights and support concepts for people suffering from chronic pain. We will share general principles about situations when adversity and pain can...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!
Authors: Takashi Takenoshita, Vivek Banerji
Companies: Insight Dojo, Shionogi
November 18, 2015
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Citation

Takenoshita and Banerji (2015a, November 18). When insights from pain and adversity can lead to positive transformation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/when-insights-from-pain-and-adversity-can-lead-to-positive-transformation


Research papers

The way of insight beyond technique

It is inspiring to experience the sudden appearance of a dazzling insight, the feeling of transcendence, and the magic of serendipity even if it's only for a fleeting moment. But this is too often a rare occurrence, and, furthermore, this experience...

Catalogue: Congress 2014: What Inspires?
Authors: Takashi Takenoshita, Vivek Banerji, Melissa Dagless
Companies: Insight Dojo, Shionogi
September 10, 2014
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Citation

Takenoshita, Banerji and Dagless (2014a, September 10). The way of insight beyond technique. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-way-of-insight-beyond-technique-8354


Research papers

Planting a seed for behavioral change

In this article, we want to illustrate the huge untapped power of insights in bringing about behavioural change for individual and social good, in other words, getting people to make healthier lifestyle choices, and the vital role of qualitative...

Catalogue: Qualitative 2010: Foresight on Moods and Thoughts
Authors: Takashi Takenoshita, Berangere Bragard, Vivek Banerji
Company: McKinsey & Company
November 18, 2010
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Citation

Takenoshita, Bragard and Banerji (2010a, November 18). Planting a seed for behavioral change. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/planting-a-seed-for-behavioral-change


Research papers

Making a difference with consumer insights

Commercial marketers use consumer insights, with varying degrees of effectiveness, to drive marketing strategy and actions. This presentation illustrates the power and pivotal role of consumer insights in developing not commercial strategies but...

Catalogue: Consumer Insights 2009: The Pragmatic Approach
Authors: Takashi Takenoshita, Angela Spatharou, Vivek Banerji
Company: McKinsey & Company
February 11, 2009
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Citation

Takenoshita, Spatharou and Banerji (2009a, February 11). Making a difference with consumer insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/making-a-difference-with-consumer-insights